New Delhi: India Post today released first 'MyStamp' on e-commerce featuring Amazon to commemorate three years of its partnership with the e-tailer. "This is the first time that the Department of Post has released 'My Stamp' to commemorate a milestone with an ecommerce marketplace.

The launch reinforces the Amazon and India Post relationship," Karnataka Circle Chief Chief Post Master General Usha Chandrashekar said in a statement. My Stamp are customised stamp on which any one can get their photo published on one side.

The picture on the postage stamp features a boy carrying a box with Amazon.in written on it. Amazon uses India Post as a delivery channel. The company gets access to service customers in over 19,000 pin-codes through 1,55,000 post-offices which includes a majority of outlets in rural areas across all 35 states and union territories in the country.

"Over the last three years we have relentlessly focused on providing customers with massive selection, fast and reliable delivery, and a trustworthy shopping experience.

India Post has been a valuable partner to us and we look forward to our continued association," Amazon India Vice President and Country Manager Amit Agarwal said.

The speed post revenue of the department has increased from Rs 1,372 crore in 2013-14 to Rs 1,600 crore in 2015-16 and cash on delivery collections for e-commerce parcels has increased from Rs 100 crore to Rs 1,300 crore in the same period.